Viking Ecoline Toys

Based in Sweden, Viking Toys is a small, family-run toy company with a big heart. Each toy featuring the Viking Toys’ colourful logo is designed and manufactured with care and love. When the company was founded in 1974, it was based around a dream to create the safest and most durable toys on the market - toys with open-ended play value, to enable children to develop their imaginations.  That dream still inspires and defines the company today!

Their mission has always been to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture, toys made to withstand play from one child to the next, year after year … these toys are so strong!

The Ecoline combines Viking Toys’ timeless design of durable non-toxic toys with an oil-free, plant-based material made from sugar cane - taking sustainability to a new level! Also 100% recyclable and with packaging made from recycled material, this range is the perfect choice for an eco-friendly purchase!